30Rock’s Alec Baldwin, the beau of the young pneumatic Jennifer Love Hewitt, has a recorded message (Happy Holidays, Merry Christmas, Happy Channukah, Happy Kwanzah, Hello) that you can send to your friends. You have to pick choices from several drop-down lists, including your friend’s name, the greeting, where they live, their work and hobby.

Very bizarre. Your friends can live in any of the 50 states or somewhere in Canada (no effort to list the 10 provinces). And what their job has to do with the greeting, I’m not sure - especially since none of my friends’ jobs are listed. And hobby? Seriously? Who thought this ridiculous promo up? Several of the drop-down lists in the registration form don’t work. And my favourite hobby isn’t listed: making fun of his girlfriend’s show Ghost Whisperer. So I chose “Hooking up with skanks.”

Of course, it’s all intentional, a humorous way to promote 30Rock. One of the questions is “Alec should come to their”, with the choices being bedroom, dining room, family room, garage, garden, etc. This is followed by the very important “They Have”, with the choices being nice abs, nice biceps, nice breasts, nice behind, and others.

So I put in a request that Alec say Happy Holidays to me in my garage, and tells me I have a nice behind. Except that NBC’s very advanced website can’t say my three letter first name. So I substituted my friend’s Scottish name, and digital Alec couldn’t say that either.

But other than the poorly done Flash interface, the message itself is actually really well done, without sounding computerized. And you can send the message by phone or email. So if Alec Baldwin calls you this holiday season, you’ll know why.

What’s even cooler? Bidding for 10 minutes with a celebrity to win a Skype internet phone and raise money for the Young Storytellers Foundation. Unfortunately, I missed the bid for girl-next-door sweetie Jenna Fischer of The Office, whose 10 minutes went US$630.

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